Service Matters

Problem

The company needed a method to communicate helpful hints and safety messages with service personnel that they were likely to view, read and retain.

Solution

We developed a comic strip featuring a fictitious service team. I worked on the team that developed each strip.

The strip was sent to over 4,000 field staff and contributed to a $2m cost savings due to increased safety in the workplace.

Tools

Supported creation and developed techniques in Illustrator to streamline strip creation and production.