A senior executive was responsible for announcing the opening of several service centers within the organization. He requested a communication series that would be compelling enough that employees would actually look forward to reading it.
Fellow team members and I brainstormed the concept of basing service center communications on popular movie themes.
Communication collateral would include a Flash movie, interactive PDF, emails and quick reference cards. Each movie starred a stick figure, John Stick.
Adobe Flash was used to animate the movie.
Adobe Illustrator and Photoshop were used to create several of the graphics.
Adobe Soundbooth was used to edit the soundtrack and effects.