Creative Communications with Stickiana Jones
A senior executive was responsible for announcing the opening of several service centers within the organization. He requested a communication series that would be compelling enough that employees would actually look forward to reading it.
Fellow team members and I brainstormed the concept of basing service center communications on popular movie themes.
Communication collateral would include a Flash movie, interactive PDF, emails and quick reference cards. Each movie starred a stick figure, John Stick.